How can you make Minimum Order Quantity work for you?
How can you make Minimum Order Quantities work for you? Imagine a world without Minimum Order Quantities (MOQs). Suppliers would supply the products your business needs in the exact quantities you need them. More importantly, they would be more than happy to do this at no extra cost.
Given that most suppliers will impose a Minimum Order Quantity, all constraints must be considered before the order is placed.
But what are Minimum Order Quantities? Why do suppliers need to impose such constraints? What impact do MOQs have on your inventory position? More importantly, how can you optimise purchase orders to satisfy these order constraints without exposing your business to risk?
What is minimum order quantity (MOQ)?
Let’s start with the basics …
A supplier Minimum Order Quantity is the minimum order size that the supplier is willing to accept. This is often expressed as the minimum number of units. However, suppliers may sometimes set the Minimum Order Quantity in terms of order value. For example, Supplier ABC Ltd will only accept an order in excess of £1,000. (Chances are that you too impose some predefined Minimum Order Quantities on your customers.)
There is a whole range of reasons why businesses set MOQs. And we will delve into these later. However, it is important to understand just how much impact
Minimum Order Quantities have on your day-to-day operations.
Why do suppliers set a minimum order quantity (MOQ)?
Like every business, suppliers face a range of costs and constraints. And at the end of the day, suppliers need to ensure that they make a certain amount of profit on each order. After all, the supplier still has transportation, holding, handling and administration costs to cover.
Often these overheads account for a small percentage of the overall value of the order. However, the smaller the order quantity, the more these costs eat into the profit margin.
Take for instance the following scenarios:
Scenario 1 – Large MOQ
Scenario 2 – Small MOQ
Scenario 3 – No MOQ
Batch size from supplier (units)
MOQ offered to the customer
Number of boxes sold per pallet
Selling price (per unit)
Cost Per Unit
Total Cost From the Supplier
Cost to breakdown the pallet & repackage (per box)
Total Processing Costs
Cost of goods sold
In Scenario 1, the supplier makes a healthy profit. However, in Scenario 2, where the customer order quantities are much smaller, the supplier makes no profit at all. Worse still, if the supplier allows customers to purchase in single units, such as in Scenario 3, they would actually make a loss on every transaction.
While this is just a simple example, from the supplier’s perspective, selling the products in such small quantities makes no financial sense at all.
And this is exactly why suppliers set Minimum Order Quantities to protect their margins.
What impact do minimum order quantities have on your inventory?
We have explored why suppliers set a Minimum Order Quantity, but how do these constraints impact on you?
The optimal moment to place a replenishment order with the supplier
Let’s take this a step further…
High Minimum Order Quantities
Where the supplier has a high MOQ in place, the most obvious impact is that our average inventory levels will be much higher.
As highlighted in the graph below, at the point of replenishment the business will hold over 20 weeks’ of inventory. And as we explored in our recent article on inventory cost, holding inventory is very expensive.
With such a high level of inventory, we can expect the overall holding costs to be very high. After all, such a large volume of stock will take up a much greater amount of space in the warehouse.
We also need to consider all of the associated costs that come with this holding stock. And at what risk?
High MOQs will tie up a much higher level of working capital. In addition, the risk of obsolescence is far greater. And if the product never sells, this investment could be lost forever.
It is not all doom and gloom though. The upshot of high MOQs is that the product will not need to be reviewed or ordered as frequently. As a result, administration and ordering costs can be minimised.
Furthermore, the risk of stockouts is very low. After all, the supply chain team will have several weeks (or even months!) to respond to any potential availability issue.
Greater risk of stockouts – *consider holding a strategic level of safety or buffer stock
* Top tip – Safety/buffer stock levels should not be determined on a whim. There are lots of factors you need to think about. And if their levels are misaligned with your business goals, they could cost you a great deal of money. Click here to read our Safety Stock Q&A.
Low Minimum Order Quantities
Low MOQs have a very different impact. For instance, if suppliers are willing to offer a much lower Minimum Order Quantity, this means you can hold a much lower level of inventory.
The real benefit here is that a lower investment of working capital is required to meet the MOQ and the risk of obsolescence is reduced significantly.
The danger of ordering a low MOQ is that the product will have to be reviewed and ordered far more frequently. This, of course, comes at a cost in terms of admin, order processing and inventory costs.
Unlike with high MOQs where volatility is absorbed by the fact that there is always likely to be a high level of inventory, low MOQs will mean that inventory levels are likely to be leaner.
Consequently, low MOQs leave the operation more exposed to spikes in demand and supply issues. Therefore, the risk of stockouts is much higher. To safeguard availability from such factors, it may be necessary to hold a strategic level of safety or buffer stock.
Top tip – Safety/buffer stock levels should never be determined on a whim. If their levels are misaligned with your business goals, they could cost you a great deal of money. There are lots of factors for you to think about. Click here to read our Safety Stock Q&A.
Impact of Low Minimum Order Quantity
Reduced holding costs due to lower level of inventory
Greater risk of stockouts – consider holding a strategic level of safety or buffer stock to mitigate this risk
What happens if you get MOQs wrong?
We have covered the impact of low and high Minimum Order Quantities. But what about if you get the MOQ completely wrong?
“How could you possibly get them wrong?” you may ask.
A common mistake is around how the MOQ is defined. Does the MOQunit value refer to a single product, a box, a pallet or even a container load?
Or is there a misalignment in the unit of measure? You may well be planning in pieces. But if your supplier works in weight, you are talking a different language. (As someone who has personally misunderstood the order criteria and gone on to order far more stock than required, I can assure you that this is a very embarrassing mistake to make!)
However, user error is not the only issue. Sometimes the mistake is more about the quality and structure of your data.
Lots of businesses overlook this critical parameter, so it’s not uncommon for businesses to set the supplier’s Minimum Order Quantity to “1” as a default value.
Likewise, many businesses forget to update the MOQ parameters whenever they change. Consequently, the MOQ may be far higher or lower than the real constraint.
This is where the problems begin.
If the MOQ you use to plan your inventory requirements is not a true reflection of the actual MOQ, you could face:
Inefficient and costly ordering procedures
Avoidable build-up of excess stock
Wasted investment of working capital
Unnecessary exposure to risk (both in terms of excess stock and product obsolescence)
Higher risk of planning errors
Lack of clarity throughout the ordering process
But the worst problem here is that if your data is incorrect, you may be unaware that you even have a problem!
This takes us nicely on to our next topic: Master data.
Is your MOQ Master Data up to date?
As we have seen, MOQs are one of the main constraints we need to think about when planning our inventory. Therefore, it’s vital that the Minimum Order
Quantities for each product are up to date and correct in your existing master data.
If it is not, this could lead to costly mistakes or avoidable delays when placing the purchase order.
Top tip – Master data is very important. However, it is often a contentious topic for businesses. To help you keep your master data up to date, check out our handy guide.
How can you use MOQs to optimise your purchase orders?
So far, we have explored the influence of Minimum Order Quantities, the importance of master data and what happens if your MOQs are not kept up to date in your ordering system.
But now let’s look at how we can use MOQs to make better purchasing decisions.
The first thing we need to keep in mind is that disproportionate order quantities cause expensive, high-average inventory levels and create unnecessary risks related to obsolescence.
Equally, order quantities that are too small cause unnecessary warehouse operations and avoidable transportation and administrative costs.
So how can we strike the balance between satisfying the MOQ and keeping costs and risks under control?
Up to this point, we have talked about the MOQ as though it is set in stone. However, this may not always be a cause for concern. For instance, where the
MOQ is low, in reality, the purchase order will most likely be way above the Minimum Order Quantity anyway.
Likewise, with high MOQs, there is always the option to either negotiate a more favourable MOQ or even find another supplier.
Ultimately, if we want to squeeze new opportunities for optimisation, we may need to think outside the box. And that may not only mean rethinking our approach to purchase orders, order frequencies and review times … but maybe even changing the suppliers we work with.
In the next section, we will explore some practical steps you can take to assess MOQs.
How to detect if the MOQ is too high
The first question we want to answer is: does the MOQ align with the level of demand we anticipate?
This is an important question because it influences how many days of inventory we hold at any given point.
We have previously discussed the dangers of high order quantities. But how do we determine how high is too high?
Sadly, the answer is that it depends.
If the products in question are short-shelf-life items such as fresh food products, we probably can’t accept an MOQ if it is greater than a couple of days’ worth.
After all, there is a high risk that the stock will go off before we can sell it on or use it ourselves.
But even if the product freshness is not an issue, as in the case of nuts and bolts, we still need to be conscious of how many days of inventory a single MOQ will cover.
As a starting point, you can analyse how many of the products within your assortment have an MOQ that is greater than 1 years’ worth of demand.
If your market is particularly dynamic, you may need to reduce the period from 1 year down to 6 months, or maybe even 3 months.
Either way, this quick analysis will instantly flag those products which could be a problem.
But how do you use this information?
There might well be a good reason why you are happy to accept a high Minimum Order Quantity.
Perhaps the products are highly customised so as to meet your specific requirements, and therefore your order must match your suppliers’ production constraints. If this is the only supplier who can fulfil your specifications, your choice may be limited.
Maybe the item is of such low value that holding a year’s worth of inventory is not actually too much of a financial hardship.
Equally, this analysis may flag some products where the MOQ is too high for you, so you’ll need to take action. For these items, we have a few options:
Option 1 – Negotiate with the supplier and agree on a smaller Minimum Order Quantity.
Option 2 – Find an alternative supplier.
Option 3 – Investigate whether this product should be stocked within your active assortment at all.
Is the current MOQ resulting in inefficient ordering?
High Minimum Order Quantities and the impact on our average stock holdings are not the only issues we need to watch out for. We also need to consider whether we are ordering inventory as efficiently as possible.
What is ordering efficiency?
In essence, we are talking about how often we place an order.
Where the MOQs are small, you might be tempted to order little and often.
However, we know that every order we place has an associated cost; it takes up valuable time to create, process and send it to the supplier.
So how can we detect products that may be at risk of inefficient ordering practices?
We can start by identifying products where we place multiple orders within the same lead time.
Why is this a problem?
Well, it suggests that we are under ordering.
As a consequence, the risk of stockouts may be higher.
By running the inventory levels at such a lean level, it would only take a small spike in demand or late delivery to result in availability issues.
Furthermore, we may be incurring unnecessary ordering and admin costs.
Another concern is that we may be missing out on volume discounts.
Are there any exceptions to this rule?
Of course, there are some scenarios where it makes sense to order multiple times within the same lead time. If we take our fresh food example, we may want to place more frequent orders to guarantee the best possible product freshness.
Alternatively, perhaps we are limited by our warehouse capacity. And therefore, we have no choice but to order little and often.
How can we fix these issues?
If there are no constraints in place, we have a couple of options:
Increase the order size
Minimum Order Quantities are just that – they are the ‘minimum’ level of inventory we can order. Therefore, we could always increase our order volume.
Optimise the review period
The other option is that we set a rhythmical review period and build this into our inventory requirement. Therefore, instead of simply ordering up to the MOQ, we now order a little more strategically.
However, balancing order levels with optimised order costs is a bit of a dark art.
In essence, the EOQ formula focuses on the main cost areas to determine the most cost-effective order quantity.
Ordering the right quantities will ultimately reduce the operational expenses while boosting the return on inventory investment, thereby resulting in integral optimisation of your total supply chain costs.
We will delve into this topic in one of our upcoming articles.
What do you need to think about when setting your own MOQs?
So far, we have focused mainly on supplier Minimum Order Quantities.
But what is the right MOQ to offer your own customers?
This is an important question as it could have a big impact on how your operation is structured.
For instance, a business that sells products with Minimum Order Quantities in the thousands will look very different to a business that sells products with no MOQ.
Essentially, there are 3 big factors we need to think about:
Every point of the supply chain is impacted by the constraints of the level above. Take a manufacturer of bicycles, for example. Before they can produce anything, they first need the right raw materials.
But, the supplier of the metal, or even the producer of the rubber required for the tyres has to produce in a volume large enough to make the order cost-effective.
This, in turn, will impact the MOQ they can offer.
MOQs can’t be set based on just the economic parameters alone. They also need to be competitive from the customer’s perspective.
Imagine if your local supermarket imposed a Minimum Order Quantity on bread. Instead of being able to buy a single loaf, you now have to buy at least 50.
Even if the retailer offered you a fantastic volume discount, you are unlikely to be happy to buy such a large quantity at once. After all, you only have so much space in your kitchen cupboard. Consequently, you would have little choice but to take your business elsewhere.
The point here is that, to be competitive, the Minimum Order Quantity has to work for your target customer.
And to work this out we need to think about:
The amount of orders received per day.
The average volume of units requested (or rather expected) by each customer.
Sure, some market forces influence the Minimum Order Quantity. But there are also factors within your business that shape the MOQ.
For example, does your Operations Team have the capacity to pick, pack and ship thousands of individual units to customers?
Equally, do you have the warehouse space to ship orders by the container load?
There is little point in setting up a Minimum Order Quantity that is simply not profitable for your business.
Minimum order quantity final thoughts
Hopefully, this article has helped you to understand why MOQs exist, how they are calculated and how they impact your business.
As a key factor in your day-to-day inventory decisions, you need to understand how MOQs work. More importantly, you should also understand how this critical parameter can work for you.
In our upcoming articles, we will take this concept to the next level. We will explore delivery lead times and how they influence our inventory requirements, as well as how you can apply the EOQ formula in your business.
In the meantime, we would love to hear how you manage MOQs in your business.
Minimum order quantity (MOQ) FAQs
What is Minimum Order Quantity (MOQ)?
A Minimum Order Quantity is the minimum amount of product that a supplier is willing to sell in a single order. Typically set by suppliers or manufacturers, the purpose of the MOQ is to ensure the supplier can make a profit on the sale and justify the costs associated with producing or delivering the product.
Why do suppliers set Minimum Order Quantities?
There are several reasons why suppliers and manufacturers set MOQs. These include:
To ensure the supplier can cover the cost of production and distribution, and still be left with a healthy profit margin
To obtain better pricing from their own suppliers
To maximise the efficiency of their supply chain processes
To unlock economies of scale by encouraging larger orders
Can the Minimum Order Quantity be negotiated with the supplier?
It’s important that you regularly review and update MOQs. As part of this review process, there may be opportunities to negotiate more favourable MOQs with your suppliers. For example, you may be able to negotiate a reduced MOQ if you are willing to pay a higher price per unit or if you are able to commit to future orders.
Can Minimum Order Quantities change over time?
A Minimum Order Quantity can change over time. MOQs are not typically fixed and can vary depending on the supplier, the product and the market conditions. There are several reasons why a supplier may change their MOQ. For example, they will do so if they determine that it is more competitive to offer a small MOQ, or it is more cost-effective to their business to increase the MOQ.
What is the difference between Minimum Order Quantity (MOQ) and Economic Order Quantity (EOQ)?
Minimum Order Quantity and Economic Order Quantity are related. However, there are some key differences:
The MOQ refers to the minimum amount of product that a supplier is willing to sell or a buyer is willing to purchase in a single order.
On the other hand, EOQ is a supply chain formula that considers order costs, holding costs, and demand to determine the optimal order quantity. Ultimately, EOQ helps a business to strike a balance between maximised availability and optimised costs.
How does a Minimum Order Quantity (MOQ) impact inventory levels?
MOQs can have a significant impact on inventory levels. For example, if the MOQ is significantly higher than the demand over a given period (let’s say a month to keep it simple), this will mean your inventory levels are likely to be much higher and the risk of excess may be increased.
Download our guide to unravelling the secret of optimal order quantities!