The Perfume Shop has worked with Slimstock for several years. Following the successful implementation of Slimstock’s inventory optimisation platform, Slim4, the planning team at The Perfume Shop has established a solid foundation for forecasting, allocation and replenishment.
Highlighting how the partnership with Slimstock helped the retailer to navigate the pandemic, Sean states: “By working alongside us to support our stock management to achieve our O+O strategy, Slimstock’s expert consultants have worked as an extension to our team. With their continued support, we have been able to take decisive action to mitigate the disruption caused by Covid-19.”
“Across Black Friday and peak trading, we made decisions on where our stock should be to best support our customers and levels of service across this key consumption period; this allowed us to offer the best O+O experience for our customers, despite the impact of lockdowns on our stores.” explains Sean.
Slim4 supported the quick transition from centralised distribution to help The Perfume Shop transform affected stores into micro e-commerce fulfilment centres. By tactically holding inventory back to support online sales as stores were forced to close, the retailer was able to fulfil the increasing number of online customer orders; “we were able to leverage our physical store network to support our O+O strategy and delight our customers in a new way.”
As restrictions were relaxed, the planning team could then swiftly re-allocate inventory to support the full re-opening of stores.
Lauren adds: “By working in this dynamic way, we were able to ramp up our operations as soon as stores were given the green light to reopen. But more importantly, we have been able to fulfil a 200% increase in online orders many of which were fulfilled via our stores. Ultimately, Slim4 has played an important role in helping us to maintain consistently high levels of availability across both our online and offline channels. Put simply, without Slim4, we would have required significantly more manpower to respond effectively to the changing conditions.”