Parfym, one of Sweden’s pioneers in online beauty sales, has launched a major supply chain initiative to boost customer satisfaction.
For over 15 years, Parfym has stirred up the beauty industry by offering customers an online alternative to traditional perfumeries. With an extensive range encompassing perfume, skincare, makeup and haircare, the beauty brand sets the industry standard for its unrivalled product availability & choice.
Supply chain innovation
To support growth, Parfym continues to invest in its supply chain. With a focus on improving cash flow and efficiency, the leading beauty brand has formed a strategic partnership with the inventory experts at Slimstock.
Highlighting the strategic importance of the project, Ehsan Ghaffari, CTO & COO at Parfym, explains: “customer value is at the heart of everything we do at Parfym. For this reason, we are proud to be recognised as one of the best-rated companies on Trustpilot for customer satisfaction. However, as the complexity of operation increases, we must take steps to future-proof our supply chain.”
As part of a company-wide digitalisation journey, the leading eCommerce business has taken bold steps to innovate its end-to-end operation. “The purpose of our customer-centric strategy is to build a solid and scalable platform where we utilise data on a big scale to provide an excellent customer experience,” adds Ehsan.
To help the business to leverage its supply chain data, Parfym has implemented Slimstock’s advanced supply chain optimisation solution, Slim4. By providing greater visibility over product hierarchies, Slim4 will help the business to drive efficiencies throughout its omnichannel operation.