Sanipex Group selects Slimstock to strengthen supply chain across the GCC

SANIPEX GROUP has partnered with Slimstock to enhance its inventory planning across the region as one of the Middle East’s most established luxury bathroom and sanitaryware distributors. This decision reflects the company’s continued commitment to operational excellence as it grows its presence across the UAE and wider GCC.

The inventory challenge in luxury sanitaryware distribution

SANIPEX GROUP’s growth across the region has brought with it a supply chain that had expanded considerably. Over 250 premium brands, 12 showrooms, long lead times from European suppliers and a client base spanning luxury hotels and high-end developers, the planning demands are considerable.

Investing in Slim4 was a decision that made sense for a business that always delivered at a high level.

How Slim4 transforms the planning process

With Slim4, replenishment will be guided by the system rather than handled manually, thus free up considerable planning time. Dynamic safety stock calculations will ensure the right buffer is held without holding more stock than the business actually needs.

Supply chain visibility across the DC and 12 showrooms will allow the planning team to react to demand shifts as they happen. Integration with Microsoft Dynamics ensures it works with SANIPEX GROUP’s current system, with a room to grow as the business develops.

A planning tool that grows with the business

Slim4 has been introduced as a system built specifically for inventory planning, working alongside existing ERP systems to bring more accuracy to purchasing decisions. The platform enables teams to stay ahead of stock requirements while maintaining service levels.

Why Slimstock

Slimstock was selected following a thorough evaluation process. Throughout that process, the Slimstock team came in already familiar with the challenges luxury distribution businesses face in the GCC, engaging directly with the operational realities of running a luxury distribution business in the Middle East. That expertise, combined with the platform’s strong regional references and technical compatibility with SANIPEX GROUP’s current infrastructure, made Slimstock the standout choice.

“Our business has evolved significantly in scale and complexity, and Slim4 provides the advanced planning platform we need to make faster, sharper, and more informed, category specific, decisions” said Subrahmanyam Desaraju, Head of Purchasing and Inventory at SANIPEX GROUP.

“At Slimstock, we believe our reputation is built on never letting a project down on availability. Our collaboration with SANIPEX GROUP goes beyond implementing technology. It’s about bringing the same precision and quality to their planning that they bring to every brand they represent.” added Rachid Labrik, CEO at Slimstock MEA.

Looking ahead

SANIPEX GROUP has been a market leader for many years. The business has consistently stayed at the leading edge of its segment, and this partnership strengthen its position as an innovator across both retail and commercial channels.

This partnership supports a more agile and efficient supply chain for SANIPEX GROUP. The ambition goes further than stock management: Focusing on improved visibility, more robust working practices and a planning setup that can extent as we add brands and showrooms.

About Slimstock

Slimstock is a leading supply chain planning partner, helping retailers and distributors across the globe improve forecast accuracy, optimise inventory, and accelerate business performance through the Slim4 platform.

About Sanipex Group

Sanipex Group is a leading distributor of luxury bathroom and sanitaryware products across the Middle East, operating 12 showrooms and serving a broad network of trade and project customers. With over 250 brands and a 6,000 SKU portfolio, the company is committed to delivering premium quality and specification expertise to the region’s residential and hospitality sectors.