Intergamma

Determining the right product price is no longer a matter of instinct. In a constantly evolving market, success depends on the right insights. That’s why Intergamma, the parent company behind GAMMA and Karwei, relies on Slimstock’s Price Management solution.

By using up-to-date market information, trend analysis and competitor benchmarking, Intergamma continuously strengthens its pricing strategy. The result is greater visibility, better-informed decisions and a stronger market position, ensuring customers benefit from a relevant and competitively priced assortment.

As Chiel Messelink puts it: “Pricing is a fascinating game, but only if you have the right insights.”

Maintaining market leadership through data-driven decision-making

As the market leader in the DIY sector, Intergamma plays a prominent role across the Netherlands and Belgium. Through well-known retail brands including GAMMA, Karwei and GAMMA Belgium, and with more than 375 stores, the organisation helps thousands of consumers improve their homes and living environments every day.

To maintain this strong position, Intergamma continues to invest in innovation and data-driven decision-making.

For many years, the company relied on specialist suppliers to collect and enrich market data. However, when a long-standing supplier discontinued competitor pricing and product matching services, Intergamma recognised the need for a future-proof alternative.

The selection process

Following a thorough selection process, Intergamma selected Slimstock’s Price Management solution. Chiel Messelink, Manager Pricing and Promo at Intergamma, reflects: “Data is often underestimated, but a strong data foundation should be a priority. We therefore looked for a partner where data management formed the backbone of the solution.”

Beyond the technical advantages, the partnership itself offered additional benefits: “We operate in the same time zone, speak the same language, and the level of expertise is extremely high.”

Reliable data as the foundation for effective pricing

Slimstock’s Price Management solution is a data-driven retail platform that helps retailers make better pricing, promotions and assortment decisions.

By continuously monitoring competitors’ products and prices through automated web scraping, the solution uses AI-powered matching to identify equivalent items and deliver accurate like-for-like comparisons, providing greater visibility into market positioning.

Equipped with accurate competitor insights and automated pricing rules, Intergamma can make faster, more informed pricing decisions. This allows the organisation to remain responsive to market developments, maintain competitive prices, improve margins and significantly reduce manual work.

“Having the right data provides valuable insight into customer experience. That is why data quality is so important,” says Messelink.

With an assortment of approximately 96,000 SKUs, manually gathering and managing competitor pricing information was not a realistic option.

Product scraping and matching are enormously important. They are basic hygiene factors and something every retailer should have in place,” adds Messelink.

Results within six months

Messelink experienced the benefits of the new solution soon after its introduction:

“Within a few months, the implementation was complete, and the first product matches were executed. Since adopting the Price Management solution, our private label matching has already improved by 42%. That is a huge improvement on where we were, and it is impressive to see how quickly the matching performance is increasing.”

Messelink also values the intuitive design of the solution: The workload should come to you automatically. In a good process, any improved price proposals are pushed directly to you. The Price Management solution is therefore a very intuitive tool that allows us all to accelerate data flow.

Continuous improvement creates business value

The investment in the Price Management solution has generated a strong return. “The ROI is absolutely clear, supported by a proven business case. For example, we were able to match 300 door-handle product sets in a single day. That gets us really excited.”

Messelink also highlights the measurable financial impact. “In some cases, margins have improved by several percentage points. Given the large number of SKUs, that makes a real difference. This allows us to invest in more competitive pricing where required but also us to invest more into improving our stores, digital services and assortment for customers. But most importantly, we can help keep home improvement projects affordable for everyone.”

Dynamic prices applied directly to digital shelf labels

The Price Management solution provides Intergamma with the insights needed to continuously compare its prices against competitors while also taking purchasing costs into account

This not only strengthens its pricing strategy but also supports future innovation. One example is the introduction of digital shelf labels, enabling proposed price changes to be implemented more quickly and efficiently in-store.

With real-time insight into market developments, we can manage prices dynamically. Our colleagues still make the final decision, but this opens up a world of opportunity. We can accelerate our entire pricing process.”

Messelink and his team remain focused on strengthening Intergamma’s competitive position: .Customer behavior is determined at the shelf. A good pricing tool is essential for this, and as a retailer, you can no longer really do without it. Pricing is a fun game, but only if you have insight.”

A partnership built on collaboration

The success of the implementation extends beyond the measurable results. The collaboration between Intergamma and Slimstock is equally valued: “Innovation is a priority at Intergamma, and we can achieve that together with Slimstock. We contribute practical experience and user feedback, while Slimstock uses those insights wherever possible to further advance the solution.”

Fjolla Kavaja from Slimstock agrees: “This relationship is a true partnership. We combine Intergamma’s real-world experience with our product vision to develop functionality that delivers meaningful impact.”

“We openly discuss feedback and see how the solution continues to evolve. Having the opportunity to influence that development is incredibly valuable and makes the relationship feel like a true partnership,” concludes Messelink.