From DIY to Data: Achieving 3.5pts Margin Growth in 4 Years Through Smarter Pricing

Join us for an exclusive session designed specifically for retail leaders looking to sharpen their pricing and promotional strategies in an increasingly data-driven market.

Led by Chiel Messelink, this interactive 2–3-hour session will explore how successful retailers balance commercial instinct with intelligent data to drive better pricing decisions and promotional performance.

Drawing on real-world experience from Intergamma – one of the Netherlands’ most recognised retail brands, where most sales still come through physical stores – Chiel will share practical insights into how retail pricing strategies are built from the shop floor upwards.

Topics covered will include:

• The biggest challenges retailers face in pricing and promotions today
• Understanding your brand position and using data to support pricing strategy
• Translating pricing strategy into practical business rules
• Key pricing triggers, including competitor activity, overstocking, promotional changes, and product lifecycle management
• Industry insights and the critical role of accurate, reliable data

This session is designed to encourage open discussion and peer-to-peer learning amongst retail professionals, followed by a networking lunch.

Spaces are strictly limited to 16 attendees.