Rituals strengthen its supply chain to enable growth to 1,000 stores
Home and Body Cosmetics ‘brand’ Rituals, whose slogan is ‘luxury cosmetics at affordable prices’, has a clear goal: to grow to 1,000 stores and 1,000 shop-in-shops worldwide. “The rapidly growing number of locations in conjunction with a rapidly growing range requires a very robust supply chain,” said Supply Chain Director Mark Hoppenbrouwers.
“We are an innovative company and looked long and hard for a system that would enable us to accurately introduce new products into the range whilst also keeping a tight control of the products once they become established. Slim4 proved crucial in solving this dilemma for us.”