21 October 2025

Wilton Bradley, a leading supplier of toys and consumer leisure products, has partnered with Slimstock to enhance visibility and support continued growth.

With over 20 years of experience in the leisure, toy and sports industry, Wilton Bradley has built a reputation for delivering quality products and reliable service. Combining in-house design expertise with rigorous sourcing capabilities, the distributor’s diverse portfolio encompasses leading brands including Bestway, Xootz, Lay-Z-Spa, and Osprey.

As Wilton Bradley scales its operations, the business is investing in supply chain transformation to automate and centralise its forecasting processes, better positioning the business to cope with a rapidly expanding SKU base and diversifying sales channels.

Dave Blake, Technical Director at Wilton Bradley, explains: “We have always embraced technology to drive progress, and supply chain planning is no exception. By investing in tools to drive efficiency throughout our operation, we can deliver greater value to our customers.”

Wilton Bradley will adopt Slimstock’s advanced supply chain planning platform, Slim4, to tackle challenges around manual forecasting, seasonal demand volatility, and the growing complexity of managing multiple sales channels.

Ricky Mistry, Business Systems Analyst at Wilton Bradley, adds: “Accurate forecasting is vital to deliver the exceptional availability standards our customers deserve. With Slimstock’s support, we will integrate and automate our forecasting and inventory planning process, creating better visibility for the entire organisation.”

By adopting Slimstock’s planning platform, the leading distributor aims to establish a robust planning foundation to

  • Improve forecast accuracy to facilitate more effective cross-functional collaboration
  • Navigate demand volatility across wholesale and e-commerce sales channels
  • Automate planning processes to save time and free up the planning team to focus on value-add activity

Slimstock’s industry experience and consultative approach were pivotal in Wilton Bradley’s decision. The distributor also needed a platform that could integrate seamlessly with its existing IT landscape.

Ricky Mistry explains the decision to collaborate with Slimstock: “Slimstock advanced supply chain planning platform addresses our key functional requirements around demand planning, forecasting, and inventory management. With their experience working with other seasonal and complex multi-channel businesses, we are confident that Slimstock is the right partner to help us grow.”