30 May 2025

Westbridge Food Group, a leading manufacturer and distributor of poultry products and prepared foods, has selected Slimstock to support its ambitious supply chain transformation. By adopting Slimstock’s advanced planning platform, Slim4, Westbridge Food Group aims to reduce waste and build upon its exceptional customer service standards.

From its HQ in Malvern, Westbridge Food Group has been at the forefront of prepared food development, managing the entire process from concept to product delivery. As a trusted supply chain partner to the quick service restaurant, manufacturing, grocery retail & food service sectors, delivering unrivalled product availability is critical.

Neil Davies, Group Procurement and Planning Director at Westbridge Food Group, explains: “By investing in our supply chain, we are not only enhancing our operational efficiency but also ensuring that we continue to provide exceptional value and service to our customers as we scale our business to new markets.”

 

Transformation partners

Westbridge Food Group are always looking to innovate and develop their business and processes. One aspect of the business’s development has identified a supply chain planning solution that could closely align to the needs of the business and effectively support its rapidly scaling operation.

Westbridge Food Group recently introduced a new ERP as part of a wider business transformation programme. Alongside this, the business recognised the need for a supply chain planning solution that could closely align to the needs of the business and effectively support its rapidly scaling operation.

They are modernising its spreadsheet-based planning activities with a unified solution that covers forecasting, assortment planning, supply planning, replenishment, and allocation. The Slim4 Platform will empower the leading food supplier and distributor to:

  • Strike the optimal inventory balance, ensuring flawless availability.
  • Reduce waste and optimise capital previously tied up in stock.
  • Improve forecast accuracy, creating greater forward visibility.
  • Drive productivity efficiencies to ensure growth aspirations can be supported.

 

A perfect pairing

Explaining the decision to join forces with Slimstock, Neil Davies adds: “The powerful capabilities of Slim4 will be pivotal as we look to streamline our supply chain processes and enhance our planning capabilities. With Slimstock’s extensive experience in the food industry, we are confident that they are the right partner to help unify our processes and lay the foundation for our future growth.”

Will Severn, Commercial Director at Slimstock, adds: “We are extremely proud to welcome Westbridge Food Group to our growing customer community. As a business that shares our ethos for delivering unparalleled customer value, we look forward to establishing a long-standing partnership.”