2 September 2025

Extra UK, a leading distributor of quality cycling products, has embarked on a major supply chain transformation.

The supplier of leading brands, including Brooks, Selle Royal, Fizik, Ergon, Pirelli, Topeak, Met and Maxxis tyres, Extra UK, has joined forces with Slimstock to improve operational agility and accelerate growth.

 

The perfect balance

Backed by Swedish investment company, Storskogen, Extra UK is committed to making the world’s leading brands available to cycling enthusiasts. By partnering with the supply chain experts at Slimstock, the cycling distributor will strike the optimal inventory balance, driving higher levels of product availability while freeing up capital tied up in stock.

Will Fripp, CEO at Extra UK, highlights: “We want to add real value to our brand partners and retail customers. By investing in our supply chain, we can continue to offer a seamless experience as our business scales.”

 

Creating operational agility

Extra UK will adopt Slimstock’s advanced supply chain planning platform, Slim4, to address challenges around visibility, operational efficiency and product assortment growth.

By working with Slimstock to fine-tune demand planning, inventory management and assortment planning workflows, the cycling distributor aims to:

  • Create agile supply chain processes to future-proof the business
  • Automate routine supply chain workflows, saving time and freeing the team up to focus on value-adding initiatives
  • Unlock product-level insights, boosting availability while freeing up capital to support continued growth

Impressed by Slimstock’s experience in the cycling industry and deep understanding of the challenges distributors like Extra UK face, Jack Waller, notes: “Slimstock really understand the challenges we face as a distributor, which gave us real confidence in their approach. This transformation is about improving visibility across our entire operation, enabling closer collaboration with our long-standing partners and helping us manage supply-side volatility more effectively, so we can maintain strong availability for our customers. We’re genuinely excited to get this project underway and start seeing the benefits across the business.”