In the autumn of 2021, Belgium welcomed a new name in the fresh food market: UpFresh. As part of a rebrand of the Fermette Food Group, Upfresh is a well-established player with its Fermette and Père Lejeune product ranges, among others.
As Belgium’s leading fresh food platform, UpFresh distributes food from experienced producers and ambitious start-ups all over the country.
With hubs in Ostend, Sint-Katelijne-Waver and Barchon, the company offers an extensive distribution network to over 3,200 stores throughout Belgium with a wide range of fresh products. In recent times, however, this range has grown considerably. The number of SKUs increased from 6,000 to 9,000. Furthermore, the number of suppliers, customers and buying groups has also increased. “That means that managing the inventory effectively has become significantly more complex,” states Kjartan Vanhercke, Demand and S&OP Planning Team Leader