KITEA propels African expansion with Slimstock

Kitea Supply Project

KITEA, Morrocco’s leading furniture and decoration company, has launched a supply chain transformation to establish a robust supply chain foundation for international expansion. The leading furniture retailer will join forces with Slimstock to accelerate growth and enhance customer experience across its expanding network.

KITEA has pioneered the homewares market for over 30 years. With 33 locations across 16 cities, KITEA is the go-to brand for quality, innovative and comfortable home furnishings.

To both strengthen its retail operation in Morocco and underpin its continental expansion program throughout Africa, KITEA opted for Slimstock to help revolutionise its approach to supply chain planning.

Facilitating Growth

Leveraging Slimstock’s award-winning supply chain planning solution, Slim4, KITEA hope to forge a more effective forecasting and replenishment process, ensuring flawless availability and optimised working capital investment in stock.

Salma El Habach, Procurement Director at KITEA, adds: “With our ambition to embrace new consumers across Morocco and the world, this initiative marks an important step in our commitment to delivering an unparalleled customer experience.”

The AI-enabled supply chain planning platform will play a pivotal role in facilitating KITEA’s expansion across Africa, ensuring:

  • Increased product availability across online and offline sales channels
  • Improved efficiency through automating routine planning workflows
  • Enhanced visibility with data-driven Business Intelligence insights

Salma El Habach highlights: “By helping us to streamline and automate our core supply chain processes, the Slim4 platform will allow the planning team to invest more time in value-added activities. As we pursue our growth objectives, Slimstock is fully committed to helping us enhance our supply chain performance.”

Rachid Labrik, Vice president of Slimstock MEA, explains the value of Slimstock MEA to launch this project, and concludes “We are proud to partner with KITEA, known for its passion for providing quality products and its dedicated team. Our platform will increase visibility and enhance customer experience, marking a significant milestone in solidifying our strategic presence in the North African region, a key aspect of our ongoing journey.”

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