ASA Selection, one of Germany’s leading manufacturers of handmade porcelain and ceramic homeware accessories, has launched a supply chain transformation initiative. To increase visibility and improve supply chain responsiveness, the homewares specialist will implement Slimstock’s AI-powered planning platform, Slim4.  

With an extensive range of simple tableware and home accessories, ASA Selection has remained true to its philosophy of “simple things are beautiful’ for over 40 years. To stay at the forefront of the industry, the business must continually adapt to changing consumer tastes. However, to maintain its industry-leading quality and service standards amidst continued growth, ASA Selection needed to streamline its supply chain. 

Boerge Schubkegel, Managing Director at ASA Selection GmbH, explains the decision to launch the transformation project: “To be able to respond to changing customer expectations, transparency across our network is crucial. However, to achieve this, we needed to enhance our demand forecasting capabilities.” 

Creating responsiveness through digital transformation 


             Asa Selection Photo   Asa Selection Photo 2


As part of the transformation initiative, ASA Selection adopted Slimstock’s supply chain planning platform, Slim4. The Award-winning solution will enable the planning team to make data-driven decisions by providing dynamic forecasts that create visibility across each sales channel. 

Highlighting the partnership, Boerge Schubkegel states: “With this project, we will have access to the data insights required to respond quickly to trends and maintain adequate levels of stock.” 

With the aim of creating further performance improvements, the partnership with Slimstock will set the foundation for businesses’ ambitious growth objectives. 

“We are committed to providing our customers with the latest trends without compromising service. And with the combination of Slimstock’s industry experience and its market leading technology, we will become even more responsive to our customer’s needs,” concludes Boerge Schubkegel.