Over the last few decades, the retail world has changed more than ever.
New technologies have entered the market and have transformed traditional retail stores into high-tech shops where, for instance, you can do everything through self-checkout, or as extreme as having stores with no employees at all.
Nowadays consumers expect more flexibility, better service and quicker delivery. The increasing power of the customer means that retailers should adapt in order to keep their customers satisfied, leading to more competition and reducing margins. With big players such as Amazon entering the market, it is important to stay ahead of the competition in order to maintain or even gain market share.