Each year, Santa delivers presents to millions of children all over the world. For most people, this alone would be an impossible logistical undertaking. However, alongside this, Santa also has full responsibility for ensuring that his supply chain has sufficient capacity in the weeks and months leading up to the festive period to satisfy this seasonal peak in demand. Although Santa is the undisputed king of supply chain management, times are changing. Could the increasingly demanding nature of end consumers coupled with today’s crippling economic conditions really pose a threat to the future of Santa’s operation?