fashion demand planning

Fashion demand planning: How can retailers unzip growth?

In the cut-throat retail industry, fashion demand planning is essential in order to achieve growth. However, when you consider that one major retailer is reportedly already considering store closures and many others are still recovering from the challenges presented by the last 12 months. After all, if you believe everything you read in the news, the only conclusion you could possibly draw is that the world of retail is in complete turmoil!

The reality, however, is very different: There are huge opportunities for growth, retailers just have to be brave enough to grab them.

Growth will never go out of fashion

The fact that retailers can’t stand still in today’s dynamic world is probably one of the most tired clichés around. Yet, it could not be truer. After all, with fashion retailers left feeling positive after a huge boost in online sales over Christmas coupled with the fact 2018 has already been tipped as the year of the “retail renaissance”, there is plenty for retailers to look forward to.

However, with customers insisting continuous and heavy investment into latest looks and styles, retailers really have their work cut out to keep their storefronts looking fresh for the upcoming seasons. Furthermore, given how high the stakes are today for investors and owners alike, they too are expecting more and more from the retail businesses they finance. Survival alone is not enough: retailers have to grow in order to keep up.

Optimise your approach to fashion demand planning

In order to help you achieve your growth potential, our retail experts, Mike Donnelly & Will Severn, have compiled a simple guide to help retailers overcome the fashion demand planning hurdles holding them back. Complete the form below and discover how you can optimise your approach to forecasting, allocation and replenishment!

Achieving growth is often easier said than done. After all, growth does not come without risk. Even if a retailer is able to overcome the increase in complexity and greater strain on placed up working capital, the whole operation is likely to be more exposed to the risk of markdown. This factor alone can negate any of the negotiated cost price benefits that come with selling greater volume. Put simply, if retailers want to achieve growth, they must first set the right foundations. So how can retailers overcome these hurdles in order to realise their growth objectives?

Download our guide to better fashion demand planning

In order to help you achieve your growth potential, our retail experts, Mike Donnelly & Will Severn, have compiled a simple guide to help retailers overcome the fashion demand planning hurdles holding them back. Complete the form below and discover how you can optimise your approach to forecasting, allocation and replenishment!

Speak to an expert about your inventory challenges

Jan - Author

Jan Kraaijeveld

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