Stena Line set sail in pursuit of optimised retail operations

One of the world’s leading ferry operators, Stena Line, has taken the decision to extend the implementation of Slimstock’s inventory optimisation solution, Slim4, to optimise replenishment across the business’ retail operation. Following the rollout of Slim4 at the central distribution centre in Malmo, the ferry operator will now implement Slim4 across its network of onboard stores and border shops.

With 22 routes in Europe, Stena Line is one of the world’s largest ferry operators. Offering connections between 10 countries, in the last year alone, the ferry operator transported approximately 7.3 million passengers, 1.6 million cars and 2 million freight units across the waters of the Baltic Sea, the North Sea, the English Channel and the Irish Sea.

The replenishment of the onboard shops, restaurants, cafés and bars of the vessels is managed by Retail & Food Services, a Stena Line affiliate. In order to focus more time on ensuring customer satisfaction, Stena Line will utilise Slimstock’s inventory management solution to improve in-store availability while improving operational efficiency.

“The decision to roll Slim4 out to their retail stores is a commitment to building upon their already impressive record for customer care. As Stena Line’s trusted partner for inventory management, we are proud to support them on their journey towards operational excellence,” concludes Eric van Dijk, CEO at Slimstock.

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