The lettuce crisis is just the tip of the iceberg!
As storms in the Mediterranean batter supplies of fruit and vegetables, retailers are left with empty shelves and angry customers. While there is little anyone can do about the weather, what can businesses do to mitigate the impact of this supply chain disruption?
While a shortage of salad is one thing, what about a shortage of bacon? Or worse still, a chocolate crisis days before Valentines! Stock-outs remain a constant battle and failure to manage supply issues effectively can have a huge impact on both margin and customer satisfaction.
Responding to Stockouts
In the face of a shortage, it’s vital that retailers maximise the value of the stock that is available. After all, given the missed sales opportunity that results from empty shelves, losing any additional margin is simply not acceptable!
In this article, we explore 5 steps retailers should take to mitigate the impact of stock outs and supply shortages. Download this article to discover how you can:
- Protect margins
- Maximise the value of stock you do have
- Keep customer’s happy
- Manage supply chain disruption more effectively