Hobbycraft reduce the stock by 20% without impacting the service level.
HobbyCraft, with head offices in Bournemouth, are the UK’s leading retailer of craft products. In any one of more than 50 craft superstores, customers can find an industry-leading range of 35,000 different products covering over 250 crafts and activities. With strong growth anticipated, Nic Tasker, Supply Chain Manager at HobbyCraft says: “We are facing an ever greater challenge to meet and exceed customer expectations for availability. With more and more lines being sourced from the Far East, the challenge for the team was to maintain availability, whilst keeping overall stock value in line with company expectations.”