Kirstin Ash

Kirstin Ash, the brand for premium jewelry selling direct through E-Commerce and stocked in over 150 leading
boutiques across Australia and the world, is experiencing tremendous growth in brand following and sales.
“Investing in online and growing our following on social media, has been a key focus for the brand over many
years. Market conditions have changed substantially due to Covid, with the importance of a strong eCommerce
presence more evident than ever. We see a huge opportunity to optimise our inventory and business performance
through Slim4 demand forecasting.“ Nick Ash, Managing Director said.

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  • CLIENT Kirstin Ash
  • YEAR 2020
  • WE DID Inventory Optimisation
  • ACHIEVEMENTSHigher service levels and efficiency, Accurate demand forecasting

Slim4 enabling Kirstin Ash's growth in e-commerce

Accurate demand forecasting

Aside from managing the unexpected disruptions that come with COVID-19, the biggest challenge of Kirstin Ash in 2020 has been keeping up with the increased growth across both their eCommerce and wholesale channels. “We can see a great opportunity to improve our inventory management system with the accurate demand forecasting of Slim4.”

As many companies in this field, stock buildup before Christmas is important. “We have had to factor in longer lead times due to inbound logistic delays and increased our inventory holdings to mitigate the risks of supply shortages. With production also at a lesser capacity, we have had to become more flexible with our suppliers.” With Slim4, the family business ensures itself with the much needed buildup before the holiday season settles in.

"Now all the parameters are setup correctly to match our particular needs, our inventory team have found the system is so easy and intuitive to use.”

Nick Ash - Managing Director | Kirstin Ash

Local support and partnership

Kirstin Ash have spent the last five years reviewing systems, participated in demonstrations from various suppliers, spoke with international consultants and experts in the inventory management field - all the while trying to get their heads around what would be the best fit for their rapidly growing brand. “We are a family business and cautiously conservative in our decision making, we take time before we make important decisions. Inventory purchasing is the single biggest cash investment we make.”

Nick Ash, Managing Director, continues: “The Slim4 cloud based software application has been consistently at the top of our wish list and now that Slimstock have an Australian office and a support team based here in Australia, we just knew we had the right fit. We get incredible support, daily contact if needed, couldn’t be happier with our decision and how things are going. Now all the parameters are setup correctly to match our particular needs, our inventory team have found the system is so easy and intuitive to use.”

High service levels and efficiency

The seller of high-quality jewelry wants to make sure they are holding optimum inventory levels to avoid stock outs and dead stock and increase business efficiency. “We want to document internal procedures better so our key inventory team know the inputs they can make to leverage change in how we manage inventory. About improving the way we work with international suppliers to prioritise production of key products, chase production when needed and manage our changing supply chain requirements. In the end it’s about making our company understand on what it means to be best in class and strive for this outcome.”

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