Portfolio management training
From business strategy to effective product portfolio management. A product portfolio in wholesale or retail includes all items available from the distribution centre and stores. Product portfolio management cannot exist without a clear business plan that covers: strategy, product leadership, customer knowledge and the target market.
It makes a difference if a DIY store is aiming for the consumer or professional market. Good customer service in consumer retailing requires a strategy encompassing a range in which 'very slow moving goods' occur. The professional market is willing to receive products on a lead time, but expects better product knowledge and a wider range. The portfolio management strategy provides information on the composition of the assortment.
Most frequently asked questions:
- What determines the breadth and depth of the portfolio?
- How does this portfolio protect us?
- Who is responsible for phase-in and phase-out?
- How do we measure the effectiveness of our portfolio?
Tactics
When the product portfolio is decided, consider the following options:
- Product selection
- Supplier selections (location, alternative suppliers etc)
- Make or buy
- Service levels
- Stock and non-stock articles
