More insight in product portfolios

An effective product portfolio is based on a clear business approach (Product leadership, Customer intimacy, Operational excellence or a combination) and the type of customers you want to work for. A wholesale company needs a broad portfolio if the strategy is based on a 'One-stop-shop' approach. Here's the risk; research shows that exploding portfolio's have a small contribution in turnover rise and have almost zero effect on profit, while costs are going up significantly. Slim4 supports the growth of your business in a controlled way.

Portfolio management on a higher level

At Gunters & Meuser, a wholesale and retail company in tools and fasteners, Slim4 has been lifting the quality of portfolio management. Johan Terwijn, Operations Director, states: "Articles with sales under a minimum level are being phased out much earlier now".

Read the Dutch version of this article.

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